Serge Kirchoffer

In the history of eyewear there was no company that had greater influence on the industry than Optyl. Its own brands, Viennaline and carrera dominated the eyewear world for decades. Its licensed brands Christian Dior, Dunhill, Playboy, Paloma Picasso and Christian Lacroix set new standards for innovation and beauty.

Optyl’s luxury brand, Serge Kirchhofer, was the personal playground of Udo Proksch, the creative director for Viennaline and Carrera. Serge Kirchhofer was described by Udo himself as a marriage between the minds of Salvador Dali and Christian Dior and the collections mirrored a perfect juxtaposition of the surreal with the beautifully classic. Udo’s perfectionism was present in every detail; from the product to the packaging, and from the photography to the lifestyle he’s created around the brand.